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There’s a reason why we created Heartwood.

We’re here to bring common sense to mortgage lending.

But we’re not stopping there.

We want to level up our entire industry.

We want alternative lending to be acknowledged for the vital role it plays invigorating our nation’s balance sheet by supporting a healthy housing market.

We want the careful work responsible lenders and brokers do to be recognized for the positive impact it has on the lives of so many Canadians.

LENDING struck through
CRAFT LENDING

We want the discipline and craft required to consistently lend well while respecting the highest standards of regulatory compliance to earn the regard it deserves.

We want to bring craft lending into the light.

A national spotlight. Because when an industry makes life better for so many it deserves to be recognized as a national institution.

 That’s not bragging. It’s common sense.